Marketing Nescafe Ready Drink Mocha Coffee â€Myassignmenthelp.Com

Question: Discuss About The Marketing Nescafe Ready Drink Mocha Coffee? Answer: Introducation Nestle is a well-established company that has its headquarters in Vevey Switzerland and has a lot of footing and influence all over the world (Dress, 2016). They have also established themselves in the third world countries. Nestle started its operation in Singapore in 1912 and has since been building up to its success, not only in Singapore but also in other nations. It is the leading nutrition company in Singapore which is well trusted by customers. Research and development have been the vision for Nestle Singapore Ltd, which has helped in the improvement of the quality of products and introduction of new products in the company. There are many brands under production in this company, among them we have: Milo, Kit Kat, Purina, Friskies, Nescafe, Maggi, cerelac and many others (Ling, 2017). The study aims to discuss the new Nescafe ready to drink mocha coffee. Product Key Attributes Nescafe ready to drink can mocha coffee is a cold and sweet coffee treat with a hint of chocolate which has eased the work of many. It is a combination of water, sugar, skimmed cow's milk, instant coffee, milk fat, natural identical milk flavor, stabilizer, acidity regulator, emulsifier, sweetener and creamer (Ling, 2017). It gives the best of the world-coffee mixtures as it contains a hint of chocolate. It is packed in cans of 240 ml making it quite sizable of the customers. Mocha cans have to be stored in a cool and dry place for preservation. Stage in the Product Life Cycle In many years Nescafe at large have been transforming from being a family product to youth product, and now it can be used broadly. The Nescafe mocha drink is in the production stage of the Product Life Cycle. According to the companys website, Nestle, the product is currently produced in Malaysia and it is available in UAE, Qatar and Kuwait (NESCAF Ready To Drink Mocha Chilled Coffee, 2017). The introduced cans make it easy for the consumption by a broad number of consumers. It has been transforming from Nescafe with plain coffee, to Nescafe with a mixture of coffee, sugar, and milk, to a premium range and now to Nescafe with caf flavors like mocha, mocha skinny, vanilla, double choca mocha with many others. In a nutshell, the introduction of the latest brand of Nescafe has helped a lot in time-saving and satisfaction to customers. It eases the work of consumers and makes it more reliable. References Drees, K. (2016). Nestle and Baby Bottle Disease. Retrieved from https://ir.uiowa.edu/cgi/viewcontent.cgi?article=1092context=ideal_archivesalive Ling, P. (2017). Nursing Advertising in Singapore. Global Advertising Practice in a Borderless World, Management. NESCAF Ready To Drink Mocha Chilled Coffee. (2017). Retrieved from https://www.nestle-family.com/nescafe/english/products/nescaf-ready-to-drink-mocha-chilled-coffee_803979.aspx